SBD/April 24, 2013/Franchises

Warriors Expect To See Boost In Sponsorship, Ticket Sales From Playoff Run

Almost 800,000 fans attended Warriors games, second-highest in franchise history
Similar to what the MLB Giants, A's and 49ers have seen in the past year, the Warriors said that the club’s "winning ways already added more urgency to ongoing discussions with three or four companies about the possibility of becoming top-tier sponsors next season," according to Eric Young of the S.F. BUSINESS TIMES. The Warriors count companies such as Clorox, Visa, Kaiser Permanente and Jawbone as "Golden Alliance sponsors that each spend at least $1 million as part of their deal." A number of companies also have "extended their regular season sponsorship agreements to run into the playoffs, including" Oracle, Clorox, Lucky Supermarkets, Esurance, Cache Creek Casino Resort, Adobe and A-B. The Warriors said that the club "ended the regular season with the second-highest attendance in franchise history, drawing 794,320 fans." Warriors CMO Chip Bowers said that about 90% of current Warriors season-ticket holders have "already renewed for next season." The club added that it "sold 1,200 new season tickets for the 2013-14 season." Meanwhile, the Giants, coming off two World Series victories in the past three seasons, said that their sales execs have "extended existing sponsorships for five to 10 years, compared to the normal extension of one to three years." The Giants said that they have a "waiting list of 800 people wanting to buy season tickets." Giants Senior VP/Revenue Mario Alioto said, "Pretty clearly the excitement over the brand is really strong." The club has "sold 29,600 season tickets, covering" 70% of the seats at AT&T Park. The Giants also said that sales "from the club’s Giants Dugout stores are up" 40% from a year ago. Meanwhile, the 49ers said that fans have "purchased all 68,000 season tickets for 2013" (S.F. BUSINESS TIMES, 4/19 issue).
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