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SBD/April 22, 2013/Leagues and Governing Bodies
NHL Stands To Generate $180M In Revenue From Six Outdoor Games Next Season
Published April 22, 2013
HIGH RISK, HIGH REWARD: In N.Y., Larry Brooks wrote the additional outdoor games bring "risk along with reward" for the league. The decision is "about capturing dollars and the imagination of the sports fans who spend them." It also is "about expanding the reach of this sport that for far too long has operated in a creative time warp." The two games that will be played at Yankee Stadium the week before Super Bowl XLVIII at Met Life Stadium should be a "home run for the NHL." The whole sports world will "be here and watching." But the games must be "conducted in the same first-class manner that has marked the Winter Classic." The ice must be "as pristine and safe as possible," and the weather conditions "must merit a go." The operations "must run seamlessly." The NHL "always shines when presenting special events," and the league will be "obligated to shine six times" next year (N.Y. POST, 4/21). Meanwhile, Stars analyst Daryl Reaugh said, "Mark my words today. There will be a game at Cowboys Stadium. There will be a game there. I would say in the next three years there will be a game at Cowboys Stadium" (DALLASNEWS.com, 4/19).