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Marketing and Sponsorship

UConn Addresses Negativity Toward New Logo, Denies Finances Were Major Motivation

UConn on Thursday "officially unveiled its new logo, and addressed the largely negative reaction" since the news became public earlier this month, according to a front-page piece by Don Amore of the HARTFORD COURANT. AD Warde Manuel asserted that the change was "not motivated by money, but to give ...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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