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SBD/April 16, 2013/Franchises
Adam Silver Discusses Potential Bobcats Name Change, Ownership Under Michael Jordan
Published April 16, 2013
KICK START? In Charlotte, Scott Fowler noted some fans are “drawing a connection between the fact that some Charlotte Hornet-colored Air Jordan shoes are being re-released [this] week and the fact that the Bobcats are considering whether to change their nickname." Whitfield, who formerly worked for Jordan Brand, said that he “knows how it works in the company.” Whitfield: “They plan the release or re-release dates of shoes way in advance -- about 12-18 months out. We weren’t even seriously considering this name change 12-18 months ago, because the name at the time wasn’t available. These two things are not related.” Whitfield added that he “did not have a date as to when the team’s research will be complete on whether to re-adopt the Hornets’ nickname” (CHARLOTTEOBSERVER.com, 4/12).