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SBD/April 15, 2013/Marketing and Sponsorship
NRA's NASCAR Race Sponsorship Translates Into "Very Little" During Sprint Cup Telecast
Published April 15, 2013
BAD TIMING: In Ft. Worth, Gil LeBreton wrote NRA Exec VP Wayne LaPierre was essentially saying "love NASCAR, love the gun advocate group" when his group announced the race sponsorship. It is the "same kind of not-so-subtle message that the NASCAR Cup Series’ original sponsor, R.J. Reynolds Tobacco Co., tried to send." For Saturday night’s "gun advocate sponsors ... the timing couldn’t have been better." But LeBreton asked, "Why didn’t somebody at TMS have the sense to say, 'Well, maybe this is bad timing?'" This should be a "time for debate, for reflection. Not a time to let a powerful lobby come in and flex its muscle on a nationally televised sporting event." Was it a "savvy marketing decision by Texas Motor Speedway?" In the "NASCAR vacuum, some may say so." But it was a "callous one" (FT. WORTH STAR-TELEGRAM, 4/14).