SBD/April 11, 2013/Marketing and Sponsorship
Brewers Sign Sponsorship With Energy Bar Company Bonk Breaker; Attanasio Joins Board
California-based energy bar maker Bonk Breaker has signed on as an official sponsor of the Brewers. The company will now produce a specially wrapped energy bar affixed with the Brewers logo that will be sold at Miller Park. Bonk Breaker also will be stocked in the team's clubhouse. In addition, Brewers Owner Mark Attanasio has become a minority investor and board member of Bonk Breaker, the official energy bar for the U.S. Ironman triathlon series. "Even beyond the money that's been put in, there's a huge advantage to have a guy like Mark Attanasio as part of your operation," said Bonk Breakers Chair & co-CEO Chris Frank. "He's a very accomplished businessman, very smart and very savvy, and we think he brings a lot to us." The seven-year-old Bonk Breaker has sought to forge a niche in the crowded energy bar category in part by developing a product without gluten, dairy or soy.
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