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Marketing and Sponsorship

Ligety, Hendrickson Join Kellogg's Roster Of Olympic Hopefuls For '14 Games

USOC sponsor Kellogg's today announced the addition of alpine skier Ted Ligety and ski jumper Sarah Hendrickson to its roster of athletes for the '14 Sochi Games. Ligety and Hendrickson join a roster of nine athletes previously named in February. All 11 athletes will be featured in Kellogg’s marketing and promotions around the Sochi Games. Ligety grew up in Park City, Utah, and won an Olympic Gold Medal at the '06 Turin Games. Hendrickson hopes to be among the first women to compete in ski jumping at the Olympics when the sport makes its debut in Sochi. Stories about the athletes are available at Kelloggs.com/TeamUSA.

ATHLETE SPORT
Gretchen Bleiler Snowboarding
Heath Calhoun Paralympic Alpine Skiing
Jim Craig Ice Hockey Legend & Team co-Captain
Meryl Davis & Charlie White Ice Dancing
Sarah Hendrickson Ski Jumping
Ted Ligety Alpine Skiing
Noelle Pikus-Pace Skeleton
Amy Purdy Paralympic Snowboarding
Kristi Yamaguchi Figure Skating Legend & Team co-Captain
Torin Yater-Wallace Freeskiing

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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