SBD/April 5, 2013/Media
Adobe, Golf Digest Team Up For Masters-Based Social Hub; Golf Channel Gets New Studio
Published April 5, 2013
NEW DIGS: In West Palm Beach, Brian Biggane noted Golf Channel this week moved into an "expansive new studio” in Orlando, right before next week’s Masters. Golf Channel President Mike McCarley said, “For the sports fan the week of a major championship is about getting exactly what they want, to be able to see what’s going on at any given time. No one can do that like we can.” CBS and ESPN have the broadcast rights to The Masters, but Golf Channel “has become such an integral part of PGA Tour coverage, fans know it’s the one network that will be Masters-intensive 24/7.” Golf Channel’s Brandel Chamblee said, “You’re never going to be cheated if you’re a golf fan. You’re going to get every single story that pops up” (PALM BEACH POST, 4/4).