SBD/April 5, 2013/Media

Adobe, Golf Digest Team Up For Masters-Based Social Hub; Golf Channel Gets New Studio

Adobe is working with Golf Digest to sponsor a Masters-based online social hub that will aggregate Twitter posts and other social-media commentary. Golf Digest said it is the first time Adobe has stepped out of the tech space to work with a sports outlet. Adobe is providing its real-time analytics to let users see what topics and developments at The Masters are resonating with audiences. There are three core elements to the site: a feed of recent tweets and photos from the @GolfDigestMag handle, as well as the magazine's 31 tweeting editors and 15 golfers; a tool that shows which editor tweets are attracting the most interest; and Adobe analytics that show Twitter trends with commentary from Editors Ashley Mayo and Sam Weinman on those trends (Michael Smith, Staff Writer).

NEW DIGS: In West Palm Beach, Brian Biggane noted Golf Channel this week moved into an "expansive new studio” in Orlando, right before next week’s Masters. Golf Channel President Mike McCarley said, “For the sports fan the week of a major championship is about getting exactly what they want, to be able to see what’s going on at any given time. No one can do that like we can.” CBS and ESPN have the broadcast rights to The Masters, but Golf Channel “has become such an integral part of PGA Tour coverage, fans know it’s the one network that will be Masters-intensive 24/7.” Golf Channel’s Brandel Chamblee said, “You’re never going to be cheated if you’re a golf fan. You’re going to get every single story that pops up” (PALM BEACH POST, 4/4).
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