SBD/April 4, 2013/Marketing and Sponsorship

Bubba Watson Says He Wants To Add A U.S. Automaker To His Roster Of Sponsors

Watson wants to be associated with fun and exciting companies
Golfer Bubba Watson appeared on CNBC’s “Squawk on the Street” yesterday morning and said the “only sponsor I don't have that would be fun for me would be a car sponsor.” Watson: “I stare at eBay all the time looking at cars. ... I love cars, so why would I not want to be with a car sponsor? American brand, obviously, because I'm American.” CNBC’s Brian Shactman noted the only thing “everyone in our office wants to talk about” is the hovercraft golf cart Watson received from sponsor Oakley. Watson said the hovercraft is “very real” and added, “I want to be associated with fun companies, exciting companies, and so I teamed with Oakley to wear their clothes and for me it was what can we do to grow the game (and) change the game." Watson talked about some of his other sponsors and said he has “been with Ping since I was eight years old.” The show aired a clip of the “Golf Boys” video. Watson said of doing the video, “The game of golf when you look at it as a whole, it's outdated, it's boring, it’s slow. For our brand, for the game of golf … we want to show excitement” (“Squawk on the Street,” CNBC, 4/3).
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