Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M Marketplace Roundup
SBD/April 3, 2013/Marketing and Sponsorship
Between The Hedges: UGA Unveils Secondary Logo; No Change To 'Power G'
Published April 3, 2013
PREPARE FOR COMBAT: In Georgia, Marc Weiszer notes UGA's new football uniforms now will be in the "same 'Pro Combat' style the team wore against Boise State to open the 2011 season, but with the traditional look of a red jersey with numbers and letters outlined in black, and white jerseys with black numbers and letters outlined in red." QB Aaron Murray said, "It’s a lot more flexible, breathable, lighter. Yeah, definitely I love the material. That’s something we asked coach (Mark) Richt. ‘Hey, we know we’re not going to keep these uniforms, but if we can get this material in our colors, that would be pretty awesome.’” Nike Senior Graphic Designer Clint Shaner said that the uniform is the "most innovative that Nike produces for football." It now will include a "Flywire collar that LSU, Missouri and Florida are already wearing." Weiszer notes there are "no new football uniform color combinations on the horizon" (ATHENS BANNER-HERALD, 4/3).