SBD/April 3, 2013/Marketing and Sponsorship

BBVA Compass Will End Title Sponsorship Of Birmingham-Based Bowl Game After '14

BBVA Compass bank will "end its sponsorship of Birmingham’s college football bowl game" after the '14 edition, according to Stan Diel of the BIRMINGHAM NEWS. The bank's Birmingham City President Alan Register yesterday said that BBVA "elected to not renew its four-game contract with ESPN and will pursue other promotional opportunities instead." Register said, "We're looking at a variety of different sponsorships." He added that BBVA made its announcement now, eight months before the final game, in "an attempt to give ESPN and the city sufficient time to find a replacement." The game has "had just two title corporate sponsors in the made-for-television era of bowl games." Papa John’s "sponsored the game" from '06-10. In addition to the BBVA Compass Bowl, the bank currently sponsors La Liga, the MLS Dynamo's BBVA Compass Stadium and is the "lead bank sponsor" for the NBA (BIRMINGHAM NEWS, 4/3).
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