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SBD/April 1, 2013/Marketing and Sponsorship
Coca-Cola, AT&T Serving As Sponsors For "Conan" Shows Promoting Final Four
Published April 1, 2013
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DANCE TO THE MUSIC: Coca-Cola also is expanding its musical lineup for the weekend. In the past, Coca-Cola has sponsored one of three Final Four concerts on the Saturday with a pair of musical acts. This Saturday, however, it will have a full day of music, including performances by Muse, Flo Rida, Macklemore & Ryan Lewis, and Ludacris in Centennial Park. O’Brien’s sidekick on the show, Andy Richter, will emcee the full day of music. AT&T’s concert on Friday features the Zac Brown Band with My Morning Jacket and Saints of Valory, while Capital One on Sunday brings in Dave Matthews Band with Sting and Grace Potter & The Nocturnals. “This is the first year we have gone soup to nuts, with concerts all day long,” Byers said. “It’s really a perfect fusion of all the properties -- Turner, CBS and the NCAA -- working together to make this happen.”