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Nationals MLB's Biggest Spender In Regards To Payroll Per Social Media Fan

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Despite the Yankees beginning the '13 season with MLB's highest payroll, they also spend the least in regard to payroll dollars per social media fan. With the largest social media presence among all 30 teams, the Yankees spend just $32.08 of payroll per fan. At the opposite end of the spectrum, the Nationals had the highest amount at $358.82. But they are likely to see that number decrease if the franchise can build on its playoff appearance from last year on social media platforms.

MLB TEAM TWITTER FOLLOWERS + FACEBOOK LIKES AS OF MARCH 29
TEAM
TWITTER FOLLOWS+
FACEBOOK LIKES
PAYROLL DOLLARS SPENT
PER SOCIAL MEDIA FAN
Yankees
7,137,770
$32.08
Red Sox
4,164,719
$38.17
Astros
520,739
$46.72
Cubs
1,963,454
$53.04
Braves
1,559,195
$57.27
Giants
2,069,460
$68.70
Cardinals
1,632,403
$71.49
Rangers
1,705,579
$74.58
Phillies
2,040,112
$78.22
Twins
929,796
$81.27
Marlins
380,371
$104.17
Rays
547,157
$104.23
Tigers
1,404,398
$106.13
Mets
783,082
$113.50
White Sox
1,090,714
$113.75
Brewers
744,876
$123.23
Indians
668,462
$123.44
Pirates
502,079
$132.03
Rockies
570,413
$132.27
Mariners
632,779
$133.22
Reds
820,892
$134.69
Dodgers
1,568,927
$137.87
A's
467,219
$146.78
Padres
466,716
$153.60
Blue Jays
741,541
$159.46
Orioles
573,995
$159.92
Royals
410,009
$196.32
Angels
640,891
$221.82
D'Backs
356,236
$253.09
Nationals
317,769
$353.82
     

NOTES: The total number of social media fans is the combined number of Facebook “likes” and Twitter followers. AP payrolls were used for the 30 major league teams as of 3:00pm ET on March 28.
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