Huge Early Interest For Royals Playoff Tickets Royals Metrics Thriving Amid Playoff Push Braves' Naming-Rights Deal Worth $10M Annually Selig Talks Mets Discrimination Suit, Payroll SunTrust Buys Braves Ballpark Naming Rights MLB, Union Discussing Domestic Violence Policy Dodgers To Air Final Six Games For Free Phillies Extend Radio Deal With CBS Palm Beach Spring Training Has Funding Gap Dodgers Roll Out New Season Ticket Pricing
Upcoming Conferences and Events
SBD/April 1, 2013/MLB Season Preview
MLB Sponsors Gear Up For Start Of Season; Home Run Derby Without Title Sponsor
Published April 1, 2013
GOING, GOING, GONE: While there is no sponsor for the '13 Home Run Derby, Lefton cites sources as saying that MLB VP/National Sales Chris Marciani has been "shopping a derby deal, along with rights for the entire insurance category, to companies including USAA and Geico" at a price of about $8M annually. That does not include the "additional media and MLB Advanced Media digital assets it would take to support the package, which could escalate the cost" to more than $10M. State Farm previously sponsored the event, and whether one insurance brand "would want to follow another as a Home Run Derby sponsor is an intriguing question." Sources said that the league was "close to awarding the derby to new wireless sponsor T-Mobile" (SPORTSBUSINESS JOURNAL, 4/1 issue).