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SBD/April 1, 2013/MLB Season Preview
MLB Sponsors Gear Up For Start Of Season; Home Run Derby Without Title Sponsor
Published April 1, 2013
GOING, GOING, GONE: While there is no sponsor for the '13 Home Run Derby, Lefton cites sources as saying that MLB VP/National Sales Chris Marciani has been "shopping a derby deal, along with rights for the entire insurance category, to companies including USAA and Geico" at a price of about $8M annually. That does not include the "additional media and MLB Advanced Media digital assets it would take to support the package, which could escalate the cost" to more than $10M. State Farm previously sponsored the event, and whether one insurance brand "would want to follow another as a Home Run Derby sponsor is an intriguing question." Sources said that the league was "close to awarding the derby to new wireless sponsor T-Mobile" (SPORTSBUSINESS JOURNAL, 4/1 issue).