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SBD/March 27, 2013/Media
CSN Houston To Carry 157 Astros Games, Plans For Large Studio Presence
Published March 27, 2013
THIS IS CSN: The CHRONICLE's Barron noted CSN Houston last week launched "yet another carriage ad campaign." This one features CSN Houston President & GM Matt Hutchings "speaking to the camera with a 'you deserve the facts' and 'you deserve the channel' message." One 30-second spot notes that "more than 85,000 viewers have sent messages." Another notes that companies like Time Warner Cable and Fox Sports "continue to invest in new networks, for example, San Diego and Los Angeles, and that DirecTV, Dish Network and AT&T U-verse have agreed to carry them while refusing to reach an agreement with the Houston network." A third says that "even though Houston area fans lost access to the Rockets and Astros when the teams left Fox Sports Houston for CSN Houston, DirecTV, Dish and U-verse did not lower customers' bills." This campaign features "less noise and less emotion than previous 'I want my CSN Houston' pitches" (CHRON.com, 3/21).