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SBD/March 27, 2013/Marketing and Sponsorship
EA Ad For "Tiger Woods PGA Tour 14" Features Woods, Palmer In Fighting Theme
Published March 27, 2013
TEACH AN OLD DOG NEW TRICKS: The INTERNATIONAL BUSINESS TIMES' Tom Barrabi wrote the new spot is “all about" Palmer, who at 83 is “remarkably spry for a man entering his twilight years, demonstrating the fighting skills of a much younger man.” EA Sports “must see a connection between golf and martial arts.” This is the “second straight year that the company’s ‘Tiger Woods PGA Tour’ franchise has been matched with a fighting theme.” Woods last year “faced off against” former NBAer Shaquille O’Neal in the game’s “Duel of the Masters” commercial (IBTIMES.com, 3/25). GOLFWEEK’s Nick Masuda wrote the part of the game that leaves him “the most impressed is how the franchise has changed over time.” In the first few years, it was “just a golf video game” that was “cool to play, but you could shoot 46 and not really learn much about the game.” Now users “can play all four majors, play Augusta National, learn about the game's heroes, have a bit of fun playing in conditions that are normally reserved for pros and it actually takes work to break par” (GOLFWEEK.com, 3/26).