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SBD/March 27, 2013/Marketing and Sponsorship
Local Retailers Cashing In On Run To Sweet 16 For Cinderellas Like Wichita, La Salle, FGCU
Published March 27, 2013
COASTING THROUGH: In Tampa, Stephanie Hayes in a front-page piece notes the Florida Gulf Coast Univ. bookstore reported sales this month have totaled $34,034 for women's apparel and $114,870 for men's apparel. That is in sharp contrast to March '12, when the store was "selling $5,483 worth of women's FGCU hats and clothes, and $14,624 for men" (TAMPA BAY TIMES, 3/27). In Ft. Myers, Dave Breitenstein in a front-page piece notes ESPN, CBS and CNN are "among national broadcasters that have camped out this week at Alico Arena." "SportsCenter" on Monday went live from a campus pep rally, while CBS' David Letterman "even mentioned FGCU in his monologue." FGCU coaches and administrators have "granted interviews to multiple outlets in Florida, but also the likes" of the Wall Street Journal, AP, Forbes, Inside Edition, N.Y. Post, MSN Money, SI, TBS and TNT. FGCU AD Ken Kavanagh said, "I didn’t think ‘Outside the Lines’ would ever care what Ken Kavanagh had to say." The campus bookstore has been "jam-packed since Saturday morning, and web traffic Monday shattered the previous record, which had just been set Sunday." FGCU G Brett Comer said that he "saw a Kia advertisement featuring FGCU." Nike ads "also have sprung up" (Ft. Myers NEWS-PRESS, 3/27). In Boston, Dan Shaughnessy writes under the header, "FGCU Is The Nation's Hottest Sports Story" (BOSTON GLOBE, 3/27). Dolphins WR Brian Hartline, an Ohio State alum, yesterday tweeted out a picture of his order of FGCU merch from Fanatics.com (TWITTER.com, 3/26).