SBD/March 27, 2013/Franchises

MLB Franchise Notes: Brewers Give Ticketholders "Chance 2 Advance"

YAHOO SPORTS' Mark Townsend notes the Brewers have "managed to put together one of the more creative multi-game ticket plans we’ve seen." The Brewers are calling it their “Chance 2 Advance” ticket plan. For $99, the team will give "a Bernie's Terrace ticket" to nine select Tuesday games at Miller Park. Every time the Brewers win, fans "exchange" their Bernie's Terrace ticket "for the next game in the plan for just $2 to the next best seating area." Fans "remain in that seat location until the Brewers win the next game in the plan." If the Brewers "don't win, you simply exchange your Bernie's Terrace ticket at no cost for a seat in the same section where you last advanced -- no backsliding" (SPORTS.YAHOO.com, 3/27).

RETAIL THERAPY: In DC, Dan Steinberg noted the Nationals have a "new home alternate red cap, with a navy blue brim, navy blue-lined eyelet holes and a blue button on top." It will be "debuted Friday during the home exhibition game against the Yankees." The cap starting on Friday also will be "available at Nationals Park team stores." Meanwhile, there will be "a new '47 Brand' walk-in store on the stadium's third-base line this season, plus a kids-themed Adidas store on the main outfield concourse" (WASHINGTONPOST.com, 3/26).

NO VACANCY: In Cleveland, Michael McIntyre noted people who park daily in the Gateway East Garage near Progressive Field will "have to find someplace else to park" during the Indians' home opener on April 8. Customers pay $70 a month for their parking spot, but "Clause 14 of their parking agreement informs them that the city can deny parking during a special event." The city is "contractually obligated to provide spaces for the Indians and Cavs on game days." The parking price will be "the same as the public's that day: $12" (CLEVELAND.com, 3/25).

STRONG MARKET: In New Jersey, John Brennan wrote the "lack of optimism among Mets fans seemingly would lead to a cratering of their ticket sales -- and a similar depression of sale prices on the secondary ticket market." But research by TiqIQ "does not seem to bear this out -- not yet, anyway." TiqIQ Senior Dir of Data & Communications Chris Matcovich said that the average price being offered for Mets tickets on the secondary market "is the 7th highest in baseball -- and 2nd-highest in the National League behind only" the Cubs. Meanwhile, the Yankees' resale asking prices "are an average of $100.19 -- up 11 percent from this time a year ago but just 4th-highest overall" (NORTHJERSEY.com, 3/25).
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