SBD/March 21, 2013/Media

ESPN's Simmons To Stream Live Commentary Via YouTube During March Madness

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Simmons says the show is meant to have a looser, more irreverent feel
ESPN has “figured out how to get in on the action” during March Madness, with Bill Simmons “offering up commentary during the tournament’s first two days, live, via a YouTube link,” according to Peter Kafka of ALL THINGS DIGITAL. Simmons will “host the video stream from his house, along with a cast of characters from his Grantland universe," including ESPN's Jalen Rose and Grantland writer Rembert Browne. The idea “isn’t to compete with the games themselves, but to offer up pre- and post-game commentary at preset times, along with the option of breaking in live if something merits a pop-in.” Simmons wrote in an e-mail, “We want this to feel like a looser, more irreverent studio show. Like a live podcast where people feel like they are hanging out with us while watching basketball. I have no idea if this will work but we like trying new things at Grantland.” Kafka noted ESPN “isn’t attaching ads to the streams, but I can imagine that if it works out, they might try that down the road.” The shows are to be aired from 11:30-12:15pm ET; 1:30-1:45pm; and 6:10-6:50pm (ALLTHINGSD.com, 3/19).
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