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SBD/March 21, 2013/Marketing and Sponsorship

Marketplace Roundup

BRANDCHANNEL.com's Sheila Shayon reported Champs Sports and adidas launched the "latest adicolor Collection with a Tumblr-inspired ad campaign featuring a 30-second spot" with Trail Blazers G Damian Lillard, Knicks G Iman Shumpert and Broncos LB Von Miller. The spot premiered during TNT's March 14 Knicks-Blazers telecast. An embeddable photo hunt game called "Spot The Difference" featuring the three athletes "was created by Portland-based Kamp Grizzly to work -- foot in shoe -- with the ad campaign" (BRANDCHANNEL.com, 3/19).

SPANISH FLAIR: NBC Sports Network’s Michelle Beadle noted Lakers F Pau Gasol is trying to create his own logo and said, “What’s the logo for? You realize that people that have logos are like Tiger Woods and Michael Jordan. Am I missing the part where Pau Gasol is on that same level?” NBC Sports Network’s Dave Briggs: “There’s no way that guy thinks he needs a logo” (“The Crossover,” NBC Sports Network, 3/20).

MEMBERS ONLY: FOXSPORTS.com noted Seahawks QB Russell Wilson has "joined Chipotle’s not-so-secret society of receiving free burritos for life." Nationals CF Bryce Harper "also received the gift that keeps on giving" (FOXSPORTS.com, 3/20).
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