Print newspapers top traditional media sports analysis as the “go to” source for consumption of sports information among male sports fans ages 18-54, according to data from the Newspaper National Network. An online poll conducted among 404 fans from Jan. 2-8 showed that 84% of all men 18-54 were sports fans, while 63% were “super fans.” When asked what places they would go for sports news and information -- not including live games -- 69% of respondents said the sports section of a newspaper, while 45% said ESPN’s “SportsCenter” and 42% said other sports reports on TV. Respondents were also asked specifically about digital sites they visit for sports news, with 76% saying a newspaper’s sports section website, 65% answering ESPN.com and 47% saying league-owned sites (NNN).
|
Select the places you typically go to for sports news,
information
and/or analysis, not including live games
|
| RESPONSE |
%
|
| Newspaper sports section |
69%
|
| ESPN's "SportsCenter" |
45%
|
| Local TV sports reports |
42%
|
| An all-sports cable network |
41%
|
| Sports talk radio |
33%
|
| Sports Illustrated |
23%
|
| USA Today |
15%
|
| ESPN The Magazine |
11%
|
| |
|
|
Select the online sites you typically go to for sports news,
information
and/or analysis, not including live games
|
| RESPONSE |
%
|
| Newspaper sports section website |
76%
|
| ESPN.com |
65%
|
| League sites |
47%
|
| Yahoo Sports |
46%
|
| SI.com |
23%
|
| USAToday.com |
20%
|
| BleacherReport.com |
14%
|
| ESPN iPad app |
14%
|
