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SBD/March 19, 2013/Research and Ratings
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Study Shows Male Sports Fans Still Using Local Newspapers For Sports News, Information
Print newspapers top traditional media sports analysis as the “go to” source for consumption of sports information among male sports fans ages 18-54, according to data from the Newspaper National Network. An online poll conducted among 404 fans from Jan. 2-8 showed that 84% of all men 18-54 were sports fans, while 63% were “super fans.” When asked what places they would go for sports news and information -- not including live games -- 69% of respondents said the sports section of a newspaper, while 45% said ESPN’s “SportsCenter” and 42% said other sports reports on TV. Respondents were also asked specifically about digital sites they visit for sports news, with 76% saying a newspaper’s sports section website, 65% answering ESPN.com and 47% saying league-owned sites (NNN).
Select the places you typically go to for sports news,
information and/or analysis, not including live gamesRESPONSE %Newspaper sports section 69%ESPN's "SportsCenter" 45%Local TV sports reports 42%An all-sports cable network 41%Sports talk radio 33%Sports Illustrated 23%USA Today 15%ESPN The Magazine 11%Select the online sites you typically go to for sports news,
information and/or analysis, not including live gamesRESPONSE %Newspaper sports section website 76%ESPN.com 65%League sites 47%Yahoo Sports 46%SI.com 23%USAToday.com 20%BleacherReport.com 14%ESPN iPad app 14%




