SBD/March 19, 2013/Research and Ratings

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  • Study Shows Male Sports Fans Still Using Local Newspapers For Sports News, Information

    Print newspapers top traditional media sports analysis as the “go to” source for consumption of sports information among male sports fans ages 18-54, according to data from the Newspaper National Network. An online poll conducted among 404 fans from Jan. 2-8 showed that 84% of all men 18-54 were sports fans, while 63% were “super fans.” When asked what places they would go for sports news and information -- not including live games -- 69% of respondents said the sports section of a newspaper, while 45% said ESPN’s “SportsCenter” and 42% said other sports reports on TV. Respondents were also asked specifically about digital sites they visit for sports news, with 76% saying a newspaper’s sports section website, 65% answering ESPN.com and 47% saying league-owned sites (NNN).

    Select the places you typically go to for sports news,
    information and/or analysis, not including live games
    RESPONSE
    %
    Newspaper sports section
    69%
    ESPN's "SportsCenter"
    45%
    Local TV sports reports
    42%
    An all-sports cable network
    41%
    Sports talk radio
    33%
    Sports Illustrated
    23%
    USA Today
    15%
    ESPN The Magazine
    11%
     
    Select the online sites you typically go to for sports news,
    information and/or analysis, not including live games
    RESPONSE
    %
    Newspaper sports section website
    76%
    ESPN.com
    65%
    League sites
    47%
    Yahoo Sports
    46%
    SI.com
    23%
    USAToday.com
    20%
    BleacherReport.com
    14%
    ESPN iPad app
    14%

     

    Print | Tags: Research and Ratings, ESPN, Sports Illustrated, USA Today Sports
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