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SBD/March 19, 2013/Marketing and Sponsorship
Woods, Vonn Formally Announce Relationship, But Why Was UA Logo Covered In Pics?
Published March 19, 2013
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BATTLE OF THE BRANDS: In Baltimore, Ryan Sharrow noted in the four pictures released of the couple, Woods is "sporting a Nike golf shirt and the company's iconic swoosh is much more visible than the hard to notice Under Armour logo on a zip-up jacket Vonn is wearing." It will be "interesting to see if ...Under Armour's marketing machine can get the interlocking 'UA' logo to be more recognizable in future photos" (BIZJOURNALS.com, 3/18). Syndicated radio host Dan Patrick said it was “no accident” that Woods' Nike swoosh was visible but Vonn’s UA logo was obscured. Patrick: “I’m going to say she’ll soon have Nike on her apparel. I think Tiger is probably doing what he did with Rory: Recruiting.” Patrick said the announcement from Woods “sounded like marketing love because he’s got his Nike swoosh prominently displayed." Vonn has Under Armour "on her shirt, but it’s not prominently displayed.” Patrick said Woods “already hand-delivered Rory McIlroy to Nike." Patrick: "I don’t know if he’s hand-delivering Lindsey Vonn to Nike as well, but all of a sudden the Under Armour logo is covered up by her hair” (“The Dan Patrick Show,” 3/19).