While Univ. of Hawaii ticket revenues “drop and TV rights payments are stagnant," the school's athletic department is experiencing an 11.8% rise in "corporate partner funding,” according to Ferd Lewis of the HONOLULU STAR-ADVERTISER. For the current fiscal year ending June 30, UH said that it will take in a record $4.26M in "cash and trade from 77 participants in its 13-year-old corporate partner program.” UH said that the $2.37M in cash and $1.88M in trade “are up $83,638 and $366,275, respectively, from the previous year.” In addition, sponsors have “provided more than $200,000 in giveaways at UH events.” The department began its corporate partner program for the ‘00-01 school year, when sports agent Leigh Steinberg's firm “took over marketing.” UH “went in-house” in ‘03-04, after Herman Frazier took over as AD (HONOLULU STAR-ADVERTISER, 3/17).
| UNIV. OF HAWAII CORPORATE
PARTNER PROGRAM TOTALS |
| SCHOOL YEAR | REVENUES |
| '12-13 | $4.2M |
| '11-12 | $3.8M |
| '10-11 | $3.4M |
| '09-10 | $3.2M |
| '08-09 | $2.9M |
| '07-08 | $2.8M |
| '06-07 | $2.4M |
| '05-06 | $2.2M |
| '04-05 | $2.0M |
| '03-04 | $1.6M |
| '02-03 | 899,000* |
| '01-02 | 849,000* |
| '00-01 | 649,000* |
| | |
NOTE: * = Run by Steinberg agency, and thereafter by UH marketing dept.
