SBD/March 18, 2013/Marketing and Sponsorship

Nike Holds Steady with 52 Men's NCAA Tournament Teams Wearing Its Shoes

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Nike and its affiliated brands sponsor 52 of the 68 teams in the NCAA men’s basketball tournament, equaling last year's tourney. THE DAILY's annual breakdown of the shoe and apparel brands worn in the tourney shows there are 48 schools that wear Nike shoes, while four teams wear Jordan Brand. Thirteen teams wear adidas shoes, one more than last year. Under Armour, which had four teams in last year’s tournament, has three this year. Russell Athletic supplies the jerseys for three schools, a decline from five last year. Schools in the chart below are listed by region in their seed order. The first round of the NCAA tournament begins tomorrow (THE DAILY).

MIDWEST
WEST
TEAM SHOE/APPAREL TEAM SHOE/APPAREL
1) Louisville adidas/adidas 1) Gonzaga Nike/Nike
2) Duke Nike/Nike 2) Ohio State Nike/Nike
3) Michigan State Nike/Nike 3) New Mexico Nike/Nike
4) St. Louis Nike/Nike 4) Kansas State Nike/Nike
5) Oklahoma State Nike/Nike 5) Wisconsin adidas/adidas
6) Memphis Nike/Nike 6) Arizona Nike/Nike
7) Creighton Nike/Nike 7) Notre Dame adidas/adidas
8) Colorado State Nike/Russell 8) Pittsburgh Nike/Nike
9) Missouri Nike/Nike 9) Wichita State Nike/Jordan
10) Cincinnati adidas/adidas 10) Iowa State Nike/Nike
11) Middle Tennessee State Nike/Nike 11) Belmont Nike/Nike
11) St. Mary's adidas/adidas 12) Ole Miss Nike/Nike
12) Oregon Nike/Nike 13) Boise State Nike/Nike
13) New Mexico State adidas/adidas 13) La Salle UA/UA
14) Valparaiso Nike/Nike 14) Harvard Nike/Nike
15) Albany Nike/Nike 15) Iona Nike/Nike
16) North Carolina A&T Nike/Nike 16) Southern Nike/Russell
16) Liberty Nike/Nike    
SOUTH
EAST
TEAM SHOE/APPAREL TEAM SHOE/APPAREL
1) Kansas adidas/adidas 1) Indiana adidas/adidas
2) Georgetown Jordan/Jordan 2) Miami Nike/Nike
3) Florida Nike/Nike 3) Marquette Jordan/Jordan
4) Michigan adidas/adidas 4) Syracuse Nike/Nike
5) Virginia Commonwealth Nike/Nike 5) UNLV Nike/Nike
6) UCLA adidas/adidas 6) Butler Nike/Nike
7) San Diego State Nike/Nike 7) Illinois Nike/Nike
8) North Carolina Jordan/Jordan 8) North Carolina State adidas/adidas
9) Villanova Nike/Nike 9) Temple UA/UA
10) Oklahoma Nike/Nike 10) Colorado Nike/Nike
11) Minnesota Nike/Nike 11) Bucknell adidas/adidas
12) Akron Nike/Nike 12) California Jordan/Jordan
13) South Dakota State UA/UA 13) Montana Nike/Nike
14) Northwestern State adidas/adidas 14) Davidson Nike/Nike
15) Florida Gulf Coast Nike/Nike 15) Pacific Nike/Nike
16) Western Kentucky Nike/Russell 16) LIU-Brooklyn Nike/Nike
    16) James Madison Nike/Nike


UNIFORMS GOING TOO FAR?
ESPN’s John Saunders said college sports' "old-school look began to fade recently," led by Oregon, but this year "we’ve gone over the top.” Baylor "started things with a uniform that looked like five highlighters making jump shots, and this week Cincinnati broke out the two-tone, non-matching red zebra skin." This look "popped up a few places, then Notre Dame ramped-up the ugly.” Saunders said, “If I can’t have lunch before I watch a game, we have a problem” (“The Sports Reporters,” ESPN, 3/17). ESPN’s Digger Phelps said Notre Dame’s uniforms “aren’t even Irish green, but the fact is if you win with them don’t change” (“PTI,” ESPN, 3/15). Notre Dame will play Iowa State in the second round of the NCAA tournament, and while analyzing the matchup, ESPN’s Jay Bilas said, “The biggest problem: if Notre Dame wears those uniforms. ... It could be very disorienting for any team. In a second round matchup, that’s almost unfair for Iowa State. I think the committee should have factored in the ugliness of those uniforms and the effect it can have on an opponent. I think the committee dropped the ball on this one. Do they know what color those uniforms are?” ESPN’s Rece Davis said, “I think you should behave yourself because those uniforms look a lot like Digger’s tie.” Bilas: “That’s right. They’re ugly!” (“Bracketology,” ESPN, 3/17).

ALL PRESS IS GOOD PRESS: ESPN’s J.A. Adande said adidas debuting its adiZero jerseys during the postseason was "not a good idea." Adande: "When you want people to buy your product, it’s not a good idea to have people saying how bad that product looked.” But columnist Kevin Blackistone said, “For someone who spends a lot of time at the University of Maryland, which had its football uniforms talked a lot about last year, made by Under Armour, I can tell you for a fact that it’s big for the school, but it’s bigger for the manufacturer -- in this case adidas” (“Around the Horn,” ESPN, 3/15).

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