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SBD/March 14, 2013/Marketing and Sponsorship
What Would Mr. Blackwell Think? New Adidas Jerseys Draw Jeers At Big East Tourney
Published March 14, 2013
IT'S NOT EASY BEING GREEN: Notre Dame also wore the adiZero jerseys last night for their second-round game against Rutgers in Big East Tournament, and ESPN's Sean McDonough said, “The problem is not in your set. That is their warm-up jersey and those are their shorts.” ESPN’s Jay Bilas said, “It looks like somebody had a Shamrock Shake and threw up on them.” McDonough, while laughing, said, “I wish you hadn’t gone there, but you have. So we’re stuck with it.” Later in the first half, McDonough said he was unsure whether adidas “cares that people think they look good." McDonough: "But they are definitely attention-getters. You just wonder what the traditional Notre Dame fan is thinking as he looks at this tonight.” McDonough noted Notre Dame coach Mike Brey said that he is "going to wear these shorts down to his beach house.” ESPN's Bill Raftery: “I hope he can fight” (ESPN2, 3/13). Univ. of Arkansas AD Jeff Long on his Twitter account wrote, "Wow, did anybody see Notre Dame's uniforms last night, talk about breaking from tradition." Bleacher Report's Adam Kramer wrote on his Twitter account, "Notre Dame's uniforms look like a rough draft for an Oregon uniform from someone who sniffed too much glue."
ONE AND DONE: The AP's Mike Fitzpatrick reported the Notre Dame women's basketball team was tapped to wear special adidas jerseys during the postseason, but it "wasn't thrilled with the new uniforms it debuted at the Big East tournament” on Sunday. The uniforms “featured a camouflage print on the shorts and bright lime green lettering on the top.” Notre Dame wore the new jerseys Sunday but “went back to their regular uniforms for the semifinals and championship game.” Coach Muffet McGraw, who “acknowledged she liked the lime green color, said after the victory that the team would vote on whether it would wear the special uniforms again.” Notre Dame Associate Media Relations Dir Chris Masters said that the team was “contractually obligated to wear the uniforms for one game and then could decide on a game-by-game basis whether to go with them again” (AP, 3/13).
TIME TO HANG TEN: The South Florida men's basketball team was eliminated from the Big East Tournament after losing to Seton Hall in the first round Tuesday, but the Under Armour jerseys it wore drew some attention from observers. CBSSports.com's Jeff Borzello wrote, "Why is South Florida wearing board shorts tonight?" The Newark Star-Ledger's Brendan Prunty wrote, "Oh cool, South Florida is wearing bathing suits designed by Abercrombie & Fitch." But ESPN.com's Eamonn Brennan wrote, "Maybe I’m just too inured to Adidas, Under Armour and Nike committing atrocities in the name of buzz, but USF’s shorts aren’t that bad" (TWITTER.com, 3/12).