SBD/March 14, 2013/Facilities

Getting Close To The Action: Charlotte Motor Speedway Adding Six More Pit Road Suites

CMS' pit road suites will have 15 seats and cost $45,000 annually
SMI is building six more pit road suites at Charlotte Motor Speedway after selling out the six original suites at track level in '12. The new outdoor suites, elevated 11 feet above the NASCAR pit crew boxes, are attached to the existing units at the end closest to Turn 1, said CMS Senior VP/Sales & Marketing Dan Farrell. Four of the new suites have been sold, and contracts for the two remaining units should be signed in the next 10 days, Farrell said. Those purchasing the additional inventory are all new buyers, he said. The new suites have the same design as the original units, with 15 seats and roof cover. They also carry the same price -- $45,000 annually tied to three-year commitments. In return, they receive 15 tickets to eight NASCAR events every year. For all pit road suites, catering is a separate fee. As part of the package, suite holders get exclusive access to the Winners Circle Lounge behind the structure. The lounge opened last year adjacent to the Sprint Cup garage, and track officials discovered NASCAR drivers took shortcuts through the indoor space on their way to driver’s meetings. In that respect, the pit road suites provide an additional amenity for premium patrons getting an up-close look at some of their favorite drivers, Farrell said.
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