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SBJ In-Depth: Marathons/Running

The approaching Boston Marathon will again shine the spotlight on running, but what goes down in Beantown is only part of the picture. Participation levels remain strong for triathlons, marathons, half-marathons, obstacle races and other events that attract serious competitors and those only looking for some weekend fun. The events also have attracted a growing list of sponsors that want to tap into the healthy-active lifestyle. Find out who is growing their business to go the distance.

Publishing Date: April 8 Ad Close: March 25 Materials Close: March 27. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or jtuttle@sportsbusinessjournal.com.

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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