Spin Doctor

Pepsi has unveiled a “video it shot at Troutman Motors and Philip Morris” in Concord, N.C. in February that promotes Pepsi Max and “features NASCAR racer Jeff Gordon in disguise taking a test drive of a new Camaro,” according to Mark Plemmons of the HICKORY RECORD. The video was “produced by Gifted You, a division of Will Ferrell’s Funny or Die company,” and about “75 people were employed during the shooting of the video” ( HICKORY RECORD, 3/13 ). The video will be “used in a Pepsi commercial” ( CHARLOTTEOBSERVER.com, 3/12 ). AD AGE's Michael Learmonth noted Pepsi Max previously set Cavaliers G Kyrie Irving "loose on a public basketball court disguised as an old ...