SBD/March 12, 2013/Research and Ratings

TBS, TNT, TruTV In Slightly Fewer Homes For March Madness Games

March Madness will begin its third season on cable TV in a few days. Each of Turner's three networks that will air men's NCAA Tournament games -- TBS, TNT and truTV -- are in fewer homes this March compared to the past two years. TBS is in 99.7 million homes this month, down from 99.9 million last year and 101.1 million in '11. TNT is in 98.8 million, down from 100.6 million in '11, while truTV is in 91.8 million, down from 92.6 million in '11. Fox Sports last week rolled out the company's plans for Speed to be converted to Fox Sports 1. Network execs plan to introduce the new all-sports channel in 90.0 million homes in August, while Speed is currently in 86.2 million homes. Meanwhile, Outdoor Channel (39.1 million homes) has also been in the news, as Kroenke Sports & Entertainment placed a bid for the net that trumped a bid from the parent company of Sportsman Channel (31.7 million homes).

Listed below is U.S. distribution for the top five cable networks in March, with comparisons to recent years. Also listed is distribution for cable nets with significant sports content.

U.S. CABLE NETWORK DISTRIBUTION IN MARCH
NETWORK
'13 (000)
'12 (000)
'11 (000)
'06 (000)
Weather Channel
100,035
99,996
100,858
89,968
Food Network
99,828
99,579
100,390
88,677
TBS
99,666
99,906
101,098
89,908
Discovery Channel
99,491
99,607
100,822
90,694
Nickelodeon/Nick-at-Nite
99,434
100,138
100,535
89,937
TNT
98,831
99,067
100,551
90,265
ESPN
98,516
99,025
100,106
90,466
ESPN2
98,477
98,912
99,971
89,881
Spike
98,042
98,657
99,787
90,002
FX
97,917
98,020
99,619
88,371
truTV
91,806
92,126
92,627
85,015
Speed
86,248
81,943
78,172
65,754
Golf Channel
83,256
84,552
83,556
67,851
NBC Sports Network
78,211
76,280
75,985
63,410
ESPNews
74,907
74,173
73,637
47,490
ESPNU
74,273
72,466
72,555
n/a
MLB Network
70,687
67,729
55,380
n/a
NFL Network
70,436
59,020
56,930
n/a
NBA TV
61,040
58,944
55,270
n/a
Fox Soccer
49,352
40,921
38,641
n/a
Outdoor Channel
39,103
37,138
34,515
26,228
Fuel TV
37,361
36,545
n/a
n/a
Sportsman Channel
31,662
n/a
n/a
n/a
ESPN Classic
31,048
32,594
36,939
59,968
Fox Deportes
19,542
n/a
n/a
n/a
 

NOTES: Figures not available for nets that do not subscribe to regular Nielsen ratings, including Pac-12 Network, Big Ten Network, CBS Sports Network, Fox College Sports, Longhorn Network, NHL Network, Tennis Channel, ESPN Deportes, beIN Sport, GolTV and Universal Sports.
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