Menu
Colleges

BCS Plans To Rebrand With "Simple And Direct" Name As Playoff System Begins In '14

The BCS is looking to “resell, rebrand and rename” itself, according to Dennis Dodd of CBSSPORTS.com. Premier Sports Management CMO Mike Goff is “the point man on giving the BCS a new coat of paint, a new image, without all the previous baggage.” Goff said the new name, which will begin with the new playoff system in ’14, will be “simple and direct." Goff: "The words 'college football' just go together." Dodd wrote "The National Championship of College Football" would be appropriate, as "there are indications the name is going to be simple, definitely noncontroversial and without initials that can be easily clipped to 'BS.'" The BCS commissioners reportedly were “impressed by a presentation” from Goff and Premier President Gary Heise on Jan. 8 in Key Biscayne, Fla. Sources said that the commissioners “left with a list of possible names." The playoff name is “one of the seminal items left on the commissioners' agenda,” as the structure and money have “been determined.” Goff said, “We've thought of it as this being the second-biggest sports property there is in the U.S.” Dodd noted Goff while working for Sprint “rebranded NASCAR and established significant partnerships with the PGA Tour, NFL and NCAA” (CBSSPORTS.com, 3/8).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2013/03/12/Colleges/BCS-Rebrand.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2013/03/12/Colleges/BCS-Rebrand.aspx

CLOSE