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SBD/March 8, 2013/Franchises
Cubs' Ad Campaign For '13 Season Focuses On Stories From "Committed" Fans
Published March 8, 2013
YES WE CAN: The Giants will enter the '13 season looking for their third World Series win in four years, and the team's promo campaign via Baker Street Advertising, S.F., is called, "Together We Can." Baker Street Advertising Creative Dir Brian Bacino said the campaign “is really a continuation of ‘Together We're Giants,’ a campaign started just after the World Series in 2010." Bacino: "The club was very interested in paying homage to its fans and giving credit to that incredible run to their fans, and we've kept that going. ... What you're going to see all season are fans and players sort of interacting, trying to help each other out.” He noted the players “are fantastic” to work with on the ads because “they're so into it and because they're doing it together and they're doing it as a group." Bacino: "There's some one-upmanship that comes along with it” ("Chronicle Live,” Comcast SportsNet Bay Area, 3/7).