SBD/March 7, 2013/Marketing and Sponsorship

Back Where It All Began: Jordan's HS Logo To Be Featured On New Nike Gear

New Hanover's BOE will receive 5% of the profit from sales of Laney-branded products
The New Hanover County, N.C., Board of Education "approved a contract with Nike" to use the logo of Laney High School, the alma mater of Basketball HOFer Michael Jordan, according to a front-page piece by Powell Latimer of the Wilmington STAR NEWS. The BOE per the deal will receive 5% of the profit "from sales of any product using the Laney logo.” New Hanover County Schools Chief Communications Officer Valita Quattlebaum said that Nike “called her office about a month ago to ask about permission to use the Laney logo.” Latimer notes Nike in ’04 signed a contract to produce a series of retro Laney “jerseys, T-shirts, shooting jackets and headwear,” but that contract ended in September ’10. Laney Principal Al O'Briant said that the school “likely won't see any money" until '14. Nike “hasn't told the school system" exactly how it will use the Laney logo. Nike reportedly will "release a new line of Air Jordan shoes during the 2013 holidays" (Wilmington STAR NEWS, 3/7).
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