Olympic Sponsors Worry About Rule 40 Wimbledon Underdog Willis Could Cash In Icelandic Success Leads To Jersey Sales BMX Rider Enlists Sponsors For Video Series Marketplace Roundup Serena Draws Praise For Wimbledon Outfit UFC Gets Special Adult Swim Spots Jim Brown Settles With EA For $600,000 Marlins-Monster Deal Has Bentley Tie-In Morgan To Front Always' Olympic Effort
SBD/March 6, 2013/Marketing and Sponsorship
I Love The 90s: Zubaz Enjoying Return To Limelight Due To Adidas Uniforms
Published March 6, 2013
COOL IS THE RULE: CBS Sports Network’s Allie La Force said of adidas’ new uniforms, "The only thing I think is cool is the sleeves and how it’s connected to the jersey. But they make it look like there’s a shirt under the jersey.” La Force added, “Hate the shorts and I hate the neon shoes. It makes me think 80s. It doesn’t make me think new and redone and 2012.” Gottlieb noted, “You have sports writers and bloggers and whatever. They're not the target audience. Sixteen, 17- and 18-year-old kids, that’s who they're trying to appeal to. That’s who teams are recruiting” (“Lead Off,” CBSSN, 3/5).