Mondelez Signs New Sponsorship With USOC Nike's LeBron, Durant Shoes Sales Sagging Infiniti To Sponsor Braves At SunTrust Park Under Armour's Newton Ad Becomes Game Dustin Johnson Re-Ups With Adidas For Apparel Marketplace Roundup Dr. J Sells Rights To Name, Image Guaranteed Rate Sponsoring White Sox Event South Carolina-Under Armour Deal Worth $71.5M Marketplace Roundup
SBD/March 6, 2013/Marketing and Sponsorship
I Love The 90s: Zubaz Enjoying Return To Limelight Due To Adidas Uniforms
Published March 6, 2013
COOL IS THE RULE: CBS Sports Network’s Allie La Force said of adidas’ new uniforms, "The only thing I think is cool is the sleeves and how it’s connected to the jersey. But they make it look like there’s a shirt under the jersey.” La Force added, “Hate the shorts and I hate the neon shoes. It makes me think 80s. It doesn’t make me think new and redone and 2012.” Gottlieb noted, “You have sports writers and bloggers and whatever. They're not the target audience. Sixteen, 17- and 18-year-old kids, that’s who they're trying to appeal to. That’s who teams are recruiting” (“Lead Off,” CBSSN, 3/5).