Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open Texas HS Football Drawing Large Sponsorships Breanna Stewart Has Top-Selling WNBA Jersey Marketplace Roundup McIlroy Not Rushing Equipment Decision Nike Unveils Latest "Unlimited" Commercial Omega Gets Most Social Media Play From Olympians Candidates Buying NFL Ads In Swing States
SBD/March 6, 2013/Marketing and Sponsorship
I Love The 90s: Zubaz Enjoying Return To Limelight Due To Adidas Uniforms
Published March 6, 2013
COOL IS THE RULE: CBS Sports Network’s Allie La Force said of adidas’ new uniforms, "The only thing I think is cool is the sleeves and how it’s connected to the jersey. But they make it look like there’s a shirt under the jersey.” La Force added, “Hate the shorts and I hate the neon shoes. It makes me think 80s. It doesn’t make me think new and redone and 2012.” Gottlieb noted, “You have sports writers and bloggers and whatever. They're not the target audience. Sixteen, 17- and 18-year-old kids, that’s who they're trying to appeal to. That’s who teams are recruiting” (“Lead Off,” CBSSN, 3/5).