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SBD/March 5, 2013/Franchises
Browns Offer Season Tickets Without PSL Purchase To Boost Attendance
Published March 5, 2013
BY THE NUMBERS: In Cleveland, Tom Reed noted the Browns under CEO Joe Banner “will crunch numbers in the scouting department.” The franchise is “joining a growing number of NFL teams utilizing analytics to evaluate everything from game-day situations to draft- and free-agent prospects to coaching candidates.” Banner said that Scheiner will “develop a similar model” to the one he used as Cowboys Senior VP & General Counsel along with “newly-hired Ken Kovash as his senior stats man.” Banner said, “Look, it’s an element. Some of the statisticians think it should dictate what you do and that would be a terrible mistake, but if you integrate it as another piece of information it can be very valuable.” Reed wrote Kovash “fits the outsiders’ profile.” He holds degrees in “economics, financing and marketing, and was working for the software giant, Mozilla, before the Cowboys offered him a position" in '10 (Cleveland PLAIN DEALER, 3/4).