SBD/February 28, 2013/Marketing and Sponsorship

New "Smart Basketball" Gives Instant Feedback To Users Including Shot Arc, Speed

InfoMotion's 94Fifty ball can cost $5,000, but a $295 version will debut in April
The new 94Fifty Sensor Basketball is the world's "first smart basketball" and has "internal sensors that measure the strengths and weaknesses of its handler, giving instant feedback," according to Katie Linendoll of ESPN.com. The ball, produced by InfoMotion Sports Technologies, has sensors that "capture loads of data, including dribble force, backspin, shot arc, shoot speed and consistency, and how long the ball has been in one hand while dribbling." The ball transmits "all the info to an app on a smartphone, providing the coach with instant metrics." It also "comes with different drills to help players sharpen their skills and allows for head-to-head competition or virtual play with others around the world." InfoMotion CEO Mike Crowley said that "right now the target audience is 10- to 18-year-olds who want rapid improvement." The 94Fifty Sensor "elite system can run upward of $5,000, but it soon will be available for a lower individual price." The ball "will become available" for $295 beginning in April (ESPN.com, 2/27).
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