SBD/February 28, 2013/Colleges

Nebraska Stadium Expansion Helps Meet Football Season-Ticket Demand

Nebraska's current football sellout streak sits at an NCAA-record 325 games
The Univ. of Nebraska’s Memorial Stadium expansion project that will raise football attendance above 90,000 per game “could provide a rare moment in time” when “supply comes close to meeting demand for Husker football season tickets,” according to Rich Kaipust of the OMAHA WORLD-HERALD. Nebraska has “5,000-plus new East Stadium seats to work with during the renewal and application process, making it so those previously on a waiting list, those looking to buy and even current season-ticket holders seeking more could be in position to be accommodated over the coming months.” The $63.5M project is “to be completed before next season,” and “will add 3,000 regular seats and around 2,100 club seats, in addition to 38 suites.” Both current season-ticket holders and new applicants “will have the opportunity to move into the new seats.” Current season-ticket holders “wishing to move from anywhere else in the stadium can denote their request on their renewal invoice or online.” Whether fans get the new East Stadium seats will be “determined by their level of donation per seat.” Nebraska is “hoping to have the renewal process completed and the majority of new requests in hand by April 1, then begin the seating process.” With more season tickets on the way, the ticket office “started directing people to the online waiting list last fall.” The Nebraska marketing and athletic media relations departments “then helped a few weeks back with a push around football signing day.” Applicants must “put down a $50 deposit per ticket requested, which goes toward your total season ticket cost if you're granted tickets or is refunded if you are not.” Nebraska going forward “will try to keep adding to the NCAA-record sellout streak that currently sits at 325 games.” Although attendance will “start exceeding 90,000” in ‘13, the listed capacity next season is “expected to be in the 87,000 range” (OMAHA WORLD-HERALD, 2/27).

TICKET TAKERS: Nebraska has partnered with StubHub and Paciolan to create a secondary ticket marketplace for the school's athletic events. StubHub will be the official fan-to-fan ticket marketplace of Nebraska. Each ticket transaction will be between fans and managed by StubHub. The new online ticket marketplace partnership was negotiated by StubHub and IMG College, the multimedia rights partner for Nebraska (StubHub).
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