SBD/February 27, 2013/Marketing and Sponsorship

Adidas To Break Out Short-Sleeve Jersey During NCAA Tournament For Several Teams

Louisville will be one of eight teams to wear specially designed jerseys this postseason
Expect to see adidas roll out its new short-sleeve basketball jerseys around a handful of its teams during the men's NCAA Tournament. adidas VP/Global Basketball Lawrence Norman confirmed that some teams during March Madness will be wearing short-sleeve jerseys similar to those recently worn by the Warriors, but would not specify which schools. "We are still working on teams, but it will be a very innovative story," Norman said. No. 10-ranked Louisville has been told that it will be one of eight men’s basketball teams to wear specially designed jerseys during the postseason and that an announcement is tentatively planned for later this week. Louisville Associate AD Kenny Klein said the school has not been given specifics on the jerseys yet. Officials at Michigan and North Carolina State, two other adidas schools in position to make the NCAA Tournament, said they will not wear short-sleeve jerseys, while Indiana said it has not heard from adidas on any special jerseys. Three women's basketball teams are also expected to sport special adidas uniforms during the postseason.
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