SBD/February 26, 2013/Research and Ratings

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  • Amazon.com Has Best Reputation Among Most-Visible Companies; Nike On The Rise

    Amazon.com has the best reputation among the most-visible companies in the U.S., while Nike continued to see an increase in reputation compared to previous years, according to the annual Harris Interactive Reputation Quotient poll conducted in November. The online poll among 14,512 people looked at 84 companies in the U.S. Amazon.com edged out Apple, who was last year’s leader. The auto and financial services industries had the strongest growth, while retail, technology and consumer product goods had the sharpest drops. Nike ranked No. 14 in this year’s poll, up from No. 20 last year and No. 32 in ’11 (Harris Interactive).

    BEST REPUTATIONS AMONG THE
    MOST-VISIBLE COMPANIES IN THE U.S.
    RANK
    '12
    '11
    COMPANY
    1
    4
    8
    Amazon.com
    2
    1
    5
    Apple
    3
    6
    10
    Disney
    4
    2
    1
    Google
    5
    7
    2
    Johnson & Johnson
    6
    3
    15
    Coca-Cola
    7
    8
    17
    Whole Foods
    8
    11
    14
    Sony
    9
    15
    11
    Procter & Gamble
    10
    19
    20
    Costco
    11
    13
    n/a
    Samsung
    12
    5
    7
    Kraft Foods
    13
    21
    n/a
    USAA
    14
    20
    32
    Nike
    15
    9
    16
    Microsoft

     

    Print | Tags: Research and Ratings, Harris Interactive, Amazon, Nike, Apple
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