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SBD/February 25, 2013/Franchises
Redskins Would Need NFL, Owners' Approval For Potential Name Change
Published February 25, 2013
MESSY SITUATION: ESPN's Andrew Brandt said Snyder and Redskins Exec VP & GM Bruce Allen “behind closed doors” both realize the “name is offensive.” However, it is also an "iconic brand, it’s associated with the team,” and it is “part of the brand equity of the team.” Brandy: “It would be a major change to change the name from a business point of view and I think the league would feel the same way” (“Outside The Lines,” ESPN, 2/22).