Sources: Fox Keeps UEFA Champions League 'Dega To Remove Allison Grandstand France Trying To Improve NASCAR Product MMF: Ways To Attract A New Audience Rick Allen Named NBC's Lead NASCAR Voice MMF: Compelling Digital Content A Necessity Fox Sells Out Of Super Bowl XLVIII Inventory NBC Adds Jeff Burton As NASCAR Analyst MMF: Johnson Reflects On Early Days Of His Brand Exposure Value Up For Jimmie Johnson
SBD/February 22, 2013/NASCAR Season Preview
Fox Could See Ratings Boost Due To Danica, But Resisting Going All In With Her
Published February 22, 2013
SHE CAN DRAW A CROWD: In Indianapolis, Anthony Schoettle wrote if Patrick can "parlay that top qualification into a good race-day performance, it could be just the boost NASCAR needs," as TV ratings will be "up considerably for the first part of the race." If Patrick can "stay out of trouble and stay up front for much of the race, TV ratings for the race -- especially late in the race -- could go up 10 percent" (IBJ.com, 2/18). In Philadelphia, Bill Fleischman writes having Patrick in the poll position "surely will attract casual fans who are curious to see how she does in the race." Fleischman: "Hel-lo, higher TV ratings" (PHILADELPHIA DAILY NEWS, 2/22).
DUELING UNDER THE LIGHTS: Daytona Int'l Speedway President Joie Chitwood Thursday announced that the Budweiser Duel at Daytona, the pair of 150-mile qualifying races that determine the Daytona 500 starting lineup, will be run in primetime in '14. Fox Sports Media Group will broadcast the Feb. 20 event (DIS). In Daytona Beach, Ken Willis reports the "only shocker was that it took this long to make the move -- they've had lights here for 15 years, after all" (Daytona Beach NEWS-JOURNAL, 2/22).