Sports execs feel that race attendance and TV ratings should be NASCAR’s main focus during the ’13 season, according to a Turnkey Sports Poll conducted in January. Thirty-two percent of execs said that race attendance should be the main focus, while 25% said TV ratings. Another 16% of execs said that the 18-34 demo should be the focus. Execs also were provided a list of practices and asked to select up to two that they felt would have the most positive impact on NASCAR. Thirty-two percent of execs felt that shorter races would have the most positive impact, while 27% said fewer races and 21% said reduced ticket prices (Turnkey).
|
What should be NASCAR's main focus in '13?
|
| AREA OF FOCUS |
%
|
| Race attendance |
32%
|
| TV ratings |
25%
|
| 18-34 demo |
16%
|
| Sponsorship revenue |
6%
|
| Multicultural marketing |
6%
|
| Not sure/No response |
15%
|
| |
|
|
If implemented, which of the following practices do you expect to have
the most positive impact on the sport of NASCAR? (Select up to two)
|
| ANSWER |
%
|
| Shorter races |
32%
|
| Fewer races |
27%
|
| Reduced ticket prices |
21%
|
| Improved wireless at tracks |
15%
|
| More convenient seating options |
9%
|
| Improved food/beverage experience |
4%
|
| More premium seating |
4%
|
| Not sure/No response |
21%
|
