Sports execs feel that race attendance and TV ratings should be NASCAR’s main focus during the ’13 season, according to a Turnkey Sports Poll conducted in January. Thirty-two percent of execs said that race attendance should be the main focus, while 25% said TV ratings. Another 16% of execs said that the 18-34 demo should be the focus. Execs also were provided a list of practices and asked to select up to two that they felt would have the most positive impact on NASCAR. Thirty-two percent of execs felt that shorter races would have the most positive impact, while 27% said fewer races and 21% said reduced ticket prices (Turnkey).