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SBD/February 21, 2013/Research and RatingsPrint All
Sports execs feel that race attendance and TV ratings should be NASCAR’s main focus during the ’13 season, according to a Turnkey Sports Poll conducted in January. Thirty-two percent of execs said that race attendance should be the main focus, while 25% said TV ratings. Another 16% of execs said that the 18-34 demo should be the focus. Execs also were provided a list of practices and asked to select up to two that they felt would have the most positive impact on NASCAR. Thirty-two percent of execs felt that shorter races would have the most positive impact, while 27% said fewer races and 21% said reduced ticket prices (Turnkey).What should be NASCAR's main focus in '13?
AREA OF FOCUS% Race attendance32% TV ratings25% 18-34 demo16% Sponsorship revenue6% Multicultural marketing6% Not sure/No response15%If implemented, which of the following practices do you expect to have
the most positive impact on the sport of NASCAR? (Select up to two)
ANSWER% Shorter races32% Fewer races27% Reduced ticket prices21% Improved wireless at tracks15% More convenient seating options9% Improved food/beverage experience4% More premium seating4% Not sure/No response21%