SBD/February 19, 2013/Research and Ratings

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  • Overnight Ratings: NASCAR Sees Drop For Sprint Unlimited; Daytona 500 Qualifying Up

    By Austin Karp, Assistant Managing Editor

    The NBA All-Star Game on TNT led all sports telecasts over Presidents Day weekend. The NASCAR season also got under way with the Sprint Unlimited (formerly the Budweiser Shootout). The event earned a 3.3 overnight on Fox on Saturday night, down 17.5% from a 4.0 overnight last year. Fox' Daytona 500 qualifying earned a 1.9 overnight on Sunday afternoon, up slightly from a 1.8 last year. CBS earned a 2.6 overnight for the final round of the PGA Tour Northern Trust Open, which saw John Merrick win in a playoff with Charlie Beljan. That rating is down 35% from last year, when Bill Haas held off Phil Mickelson and Keegan Bradley in a playoff.

    The chart below lists overnight Nielsen ratings from sports telecasts during Presidents Day weekend.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    "ESPN Sports Saturday"
    2/16
    ABC
    4:00-6:00pm
    0.6
    "75 Years of NCAA March Madness:
    Top 10 Championship Runs"
    2/16
    CBS
    12:30-1:00pm
    0.9
    NCAA Basketball: Kentucky-Tennessee
    2/16
    CBS
    1:00-3:15pm
    1.3
    PGA Tour: Northern Trust Open: Third Round
    2/16
    CBS
    3:15-6:00pm
    1.8
    NASCAR Sprint Cup: The Sprint Unlimited
    2/16
    Fox
    8:15-10:00pm
    3.3
    Snowboarding: USSA Halfpipe Grand Prix
    2/16
    NBC
    2:00-3:00pm
    0.5
    Skiing: FIS Alpine World Championships
    2/16
    NBC
    3:00-4:00pm
    0.7
    Red Bull Signature Series: Crashed Ice
    2/16
    NBC
    4:00-6:00pm
    0.8
    "75 Years of NCAA March Madness:
    Top 10 Buzzer Beaters"
    2/17
    CBS
    12:00-1:00pm
    0.9
    NCAA Basketball: Ohio State-Wisconsin
    2/17
    CBS
    1:00-3:00pm
    1.6
    PGA Tour: Northern Trust Open: Final Round
    2/17
    CBS
    3:00-7:00pm
    2.6
    NASCAR Sprint Cup: Daytona 500 qualifying
    2/17
    Fox
    1:00-3:30pm
    1.9
    NHL: Penguins-Sabres
    2/17
    NBC
    12:30-3:15pm
    1.3
    NHL: Kings-Blackhawks
    2/17
    NBC
    3:30-6:00pm
    1.3

     

    Print | Tags: Research and Ratings, Nielsen Media Research
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