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SBD/February 19, 2013/Research and RatingsPrint All
The NBA All-Star Game on TNT led all sports telecasts over Presidents Day weekend. The NASCAR season also got under way with the Sprint Unlimited (formerly the Budweiser Shootout). The event earned a 3.3 overnight on Fox on Saturday night, down 17.5% from a 4.0 overnight last year. Fox' Daytona 500 qualifying earned a 1.9 overnight on Sunday afternoon, up slightly from a 1.8 last year. CBS earned a 2.6 overnight for the final round of the PGA Tour Northern Trust Open, which saw John Merrick win in a playoff with Charlie Beljan. That rating is down 35% from last year, when Bill Haas held off Phil Mickelson and Keegan Bradley in a playoff.
The chart below lists overnight Nielsen ratings from sports telecasts during Presidents Day weekend.
TELECASTDATENETTIME (ET)RAT. "ESPN Sports Saturday"2/16ABC4:00-6:00pm0.6 "75 Years of NCAA March Madness:
Top 10 Championship Runs"2/16CBS12:30-1:00pm0.9
NCAA Basketball: Kentucky-Tennessee2/16CBS1:00-3:15pm1.3 PGA Tour: Northern Trust Open: Third Round2/16CBS3:15-6:00pm1.8 NASCAR Sprint Cup: The Sprint Unlimited2/16Fox8:15-10:00pm3.3 Snowboarding: USSA Halfpipe Grand Prix2/16NBC2:00-3:00pm0.5 Skiing: FIS Alpine World Championships2/16NBC3:00-4:00pm0.7 Red Bull Signature Series: Crashed Ice2/16NBC4:00-6:00pm0.8 "75 Years of NCAA March Madness:
Top 10 Buzzer Beaters"2/17CBS12:00-1:00pm0.9
NCAA Basketball: Ohio State-Wisconsin2/17CBS1:00-3:00pm1.6 PGA Tour: Northern Trust Open: Final Round2/17CBS3:00-7:00pm2.6 NASCAR Sprint Cup: Daytona 500 qualifying2/17Fox1:00-3:30pm1.9 NHL: Penguins-Sabres2/17NBC12:30-3:15pm1.3 NHL: Kings-Blackhawks2/17NBC3:30-6:00pm1.3