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SBD/February 15, 2013/Media
TNT's "Inside The NBA" Continues To Thrive Largely Because Of On-Air Personalities
Published February 15, 2013
INFORMATION OVERLOAD: USA TODAY's Reid Cherner wrote NBA TV and TNT have "no worries about filling up four days of TV coverage" until the ASG tips off Sunday at 8:00pm ET. Last year's "All-Star Saturday Night" was the "third-most watched in the 27-year history of TNT's coverage," and that "builds up into interest for the actual All-Star Game on Sunday night." Johnson said that the skills challenges on Saturday night are the "lynchpin of TNT's coverage." He said, "Something always happens on that night that you never think will happen." Cherner noted that "keeps the host on his toes." Johnson: "I don't think you plan too much. It is the unscripted moments that you don't put in the run-down that make the day. That is the beauty of our show" (USATODAY.com, 2/12). In Atlanta, Chris Vivlamore notes this is TNT's 28th straight year of covering ASG festivities, and the net's coverage "has come a long way over nearly three decades." TNT will use 42 cameras and 16 mobile units "to deliver the sights and sounds." Turner Sports Senior VP/Production and Exec Creative Dir Craig Barry noted that the figure is "up from four mobile units 20 years ago." TNT also will incorporate "six Super Slow Motion cameras, six robotic cameras and one helicopter in its productions" (ATLANTA JOURNAL-CONSTITUTION, 2/15).
GLOBAL APPEAL: TV coverage for the ASG will reach fans in 215 different countries and territories and 47 languages on TV, computers, mobile devices and tablets. More than 312 int'l media members from 46 countries and territories also will be in Houston (NBA).