NBA game audiences are down on TNT, ABC and NBA TV through the first half of the season compared to the same point during both the lockout-shortened season in '11-12 and the normal schedule of '10-11. TNT is averaging a 1.4 U.S. rating and 2.1 million viewers, down 22% and 26%, respectively, from last season, and down from a 1.6 rating and 2.4 million viewers in '10-11. TNT last year was the beneficiary of a Christmas Day game to start the shortened season, and it did not have a game on the holiday this season. Additionally, the start to the '12-13 season came as several Northeast markets were without Nielsen ratings due to the effects from Hurricane Sandy. ESPN's games are averaging a 1.2 rating and 1.8 million viewers, flat compared to last season, but down slightly from '10-11. ABC's NBA games are also down 9.5% in ratings to date compared to '11-12, while also seeing a slight drop compared to two seasons ago. NBA TV's viewership is down 9% from last season, but still up from '10-11. However, the net's "Fan Night" on Tuesdays is on pace for a record-setting audience.
|
|
---------- TNT ----------
|
---------- ESPN ----------
|
|
GMS
|
RAT.
|
VIEWERS (000)
|
GMS
|
RAT.
|
VIEWERS (000)
|
|
'12-13
|
30
|
1.4
|
2,064
|
47
|
1.2
|
1,824
|
|
'11-12
|
19
|
1.8
|
2,797
|
24
|
1.2
|
1,824
|
|
'10-11
|
36
|
1.6
|
2,416
|
47
|
1.3
|
2,009
|
|
|
---------- ABC ----------
|
---------- NBA TV ----------
|
|
GMS
|
RAT.
|
VIEWERS (000)
|
GMS
|
RAT.
|
VIEWERS (000)
|
|
'12-13
|
6
|
3.8
|
6,505
|
58
|
0.2
|
327
|
|
'11-12
|
4
|
4.2
|
7,435
|
46
|
0.2
|
358
|
|
'10-11
|
7
|
3.9
|
6,734
|
n/a
|
0.1
|
235
|
