SBD/February 15, 2013/Media

Final Ratings: MSG Seeing Gains For Rangers, Devils, Sabres; Maple Leafs Up In Canada

After nearly a month of regular-season action, several NHL teams are seeing big gains on local TV. MSG's Rangers telecasts are averaging a 1.95 local rating in N.Y. through the first 11 games, up 187% compared to the first 11 games aired in October/November last season and 97% compared to the team’s final average last season. The net also is averaging a 0.56 local rating for Devils games, up 143% compared to the season average last season. The Penguins-Devils game last Saturday earned a 1.25 local rating, marking the net’s best Devils game rating since Rangers-Devils in March ’10. The Sabres also saw their highest-ever ratings on MSG for the month of January. The 10.9 local rating in Buffalo during January is 28% higher than the previous record for the month and second-best monthly rating overall since the ’05-06 season (MSG). In Dallas, Barry Horn noted the Stars are averaging a 1.0 local rating through their first 10 games on FS Southwest, up 94% over a 0.51 for the same number of games last season. Conversely, Mavericks games on the net are averaging a 1.7 local rating through 46 games, down 44% compared to last season’s average (DALLASNEWS.com, 2/10). Maple Leafs games also are doing well, as Sportsnet is averaging 920,000 viewers for its regional coverage to date, up 24% from the net's average last season. The team's season opener on the CBC's "HNIC" was the most-watched season opener on record, averaging 3.34 million viewers. Regional coverage on Leafs TV is averaging 474,000 viewers, up 53% over last year's final number (MLSE).

NOTES: In Detroit, Steve Schrader noted 350,000 viewers in the Detroit market watched the State of the Union address on Tuesday night across four local over-the-air stations. That same night, 263,000 viewers in the market tuned in for the Michigan-Michigan State game on ESPN (FREEP.com, 2/13)….ESPN Deportes' coverage of the Caribbean World Series (16 games) was up 38% from last year. The Mexico-Dominican Republic final on Feb. 7 was the net’s most-viewed Caribbean Series game ever among Hispanics homes, despite being an eight-hour telecast (ESPN).

The charts below list final Nielsen ratings from recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NBA: Lakers-Heat
2/10
ABC
3:29-6:11pm
4.1
6,470
PGA Tour: AT&T Pebble Beach
National Pro-Am: Final Round
2/10
CBS
3:00-6:00pm
2.7
n/a
NBA: Clippers-Knicks
2/10
ABC
12:56-3:29pm
2.1
3,310
PGA Tour: AT&T Pebble Beach
National Pro-Am: Third Round
2/9
CBS
3:15-6:00pm
1.8
n/a
NCAA Basketball:
Indiana-Ohio State
2/10
CBS
1:00-3:00pm
1.8
n/a
FIFA World Cup Qualifier:
Mexico-Jamaica
2/6
UniMas
9:15-11:37pm
1.5
3,049
"NBA Countdown"
2/10
ABC
12:30-12:56pm
0.9
1,322
NHL: Kings-Red Wings
2/10
NBC
12:30-3:00pm
0.9
n/a
FIS Alpine World Championships
2/10
NBC
3:00-4:00pm
0.9
n/a
NCAA Basketball:
Ole Miss-Missouri
2/9
CBS
1:00-3:15pm
0.8
n/a
AMA Supercross special:
Ryan Villopoto profile
2/10
CBS
12:00-1:00pm
0.8
n/a
Liga MX: Tijuana-Club America
2/9
UniMas
7:54-10:07pm
0.7
1,600
FIS Alpine World Championships
2/9
NBC
3:00-4:00pm
0.7
n/a
USA Sevens Rugby
2/10
NBC
4:00-5:00pm
0.7
n/a
"ESPN Sports Saturday"
2/9
ABC
4:00-6:00pm
0.6
n/a
USA Sevens Rugby
2/9
NBC
4:00-6:00pm
0.6
n/a
"75 Years of March Madness:
Top 10 Coaches"
2/9
CBS
12:00-1:00pm
0.5
n/a
Major League Fishing
2/9
NBC
1:00-2:00pm
0.5
n/a
USSA Visa Freestyle Int'l
2/9
NBC
2:00-3:00pm
0.5
n/a
TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
NBA: Lakers-Celtics
2/7
TNT
8:00-10:39pm
1.7
2,613
NCAA Basketball:
Ohio State-Michigan
2/5
ESPN
9:09-11:23pm
1.6
2,419
NCAA Basketball:
Louisville-Notre Dame
2/9
ESPN
9:00pm-12:39am
1.3
2,031
NCAA Basketball:
Michigan-Wisconsin
2/9
ESPN
12:00-2:00pm
1.4
1,970
NBA: Clippers-Heat
2/8
ESPN
8:05-10:41pm
1.3
1,912
NCAA Basketball:
North Carolina-Miami
2/9
ESPN
2:00-3:52pm
1.2
1,634
NCAA Basketball:
Kansas-Oklahoma
2/9
ESPN
4:00-6:13pm
1.1
1,593
NBA: Bulls-Jazz
2/8
ESPN
10:41pm-1:05am
1.0
1,478
NBA: Spurs-Nets
2/10
ESPN
8:00-10:27pm
0.9
1,344
NCAA Basketball: Indiana-Illinois
2/7
ESPN
7:00-9:08pm
0.9
1,342

 

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