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SBD/February 15, 2013/Marketing and Sponsorship
Michael Jordan Earned An Estimated $80M From Corporate Partnerships In '12
Published February 15, 2013
NIFTY FIFTY: Jordan turns 50 years old on Sunday, and several media outlets have taken notice. ESPN has been running a countdown to his birthday, featuring segments on various editions of "SportsCenter" that focus on his legacy as a marketer and collegues expressing their fondness for his impact on the league, among others. Meanwhile, SI this week features Jordan on his 50th cover and devotes a large portion of the issue to him. Stories include memories of Jordan's time in the league and a verbal history of the famed '88 Slam Dunk Contest (THE DAILY).