NFL Releases Schedule Tonight NASCAR Broadcaster Steve Byrnes Dies Wichita State Promotes AD Sexton Liverpool, Standard Chartered Renew Deal NBC Adds Olczyk To Derby Coverage Verizon Says It Can Break Up Bundle MLB Sets Attendance Mark For Opening Weekends NHL Taking Big Hit With Rogers Contract Wyndham Re-Ups With PGA Tour Stop Hawks Selling Playoff Tix Via Twitter
SBD/February 15, 2013/Classified AdvertisementsPrint All
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Few sports events capture the attention of the nation like March Madness and the NCAA Men’s Basketball Championship. As the championship celebrates its 75th anniversary, we’ll retrace the steps that built the event into what it is today and see how the NCAA and its business partners plan to leverage the tournament’s milestone in their marketing plans. The eyes of the sports world will be on college hoops; who will walk away the big winner?
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