David Hill To Produce Oscars Telecast Pizza Hut To Sponsor "College GameDay" Twins Increasing Season-Ticket Prices Pelicans Sell Out Floor Seats For '15-16 Deflategate Ruling Coming This Week L.A. Games Bid Sends Delegation To IOC Orioles Celebrate Ripken's Record Streak SB Media Day Moves To Primetime Delta, Sounders Renew Partnership L.A. Approves Contract For Olympics Bid
SBD/February 15, 2013/Classified AdvertisementsPrint All
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Few sports events capture the attention of the nation like March Madness and the NCAA Men’s Basketball Championship. As the championship celebrates its 75th anniversary, we’ll retrace the steps that built the event into what it is today and see how the NCAA and its business partners plan to leverage the tournament’s milestone in their marketing plans. The eyes of the sports world will be on college hoops; who will walk away the big winner?
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