Quote of the Day
"It's a shock based on the relative merit of the sport, but it should not be a surprise for anyone close to FILA or anyone who understands how the IOC makes decisions."-– Former Olympic wrestler Bill Scherr, on the IOC voting to drop wrestling from the '20 Olympics. (CHICAGO TRIBUNE, 2/13)
Events
Top Stories
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The Will To Win
Canelo Alvarez fits Under Armour's "upstart, underdog" image
Under Armour yesterday launched “I Will,” the brand’s biggest global marketing campaign to date. The campaign features a 60-second spot that includes Nationals CF Bryce Harper, Bobcats G Kemba Walker, tennis player Sloane Stephens and boxer Canelo Alvarez. The spot debuted online yesterday and will make its TV debut Saturday during TNT’s NBA All-Star Weekend coverage. UA President, Chair & CEO Kevin Plank and COO Kip Fulks introduced the new campaign in N.Y. alongside Texans RB Arian Foster ( UA ). In Baltimore, Chris Korman noted the campaign “recalls the old ‘Will you protect this house?’ commercial that first helped the company become popular,” and the spot focuses on “an area tha ...
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Hold That Thought
IOC President Rogge agrees to meet with wrestling officials, but is the sport's potential removal evidence of Olympic politicking?
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Near Or Far
Haslam promises to stay "heavily involved" with Browns despite return to Pilot Flying J.
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Sidewalk Wars
Yankees, StubHub could see legal battle over company's planned ticket pickup location.
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Cold Shoulder
Study finds NHL lockout will cost league more than $325M in overall brand value for '13.
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Numbers Game
MLB's Tim Brosnan says improving national TV ratings is top priority for '13 season.
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Coming Up Roses?
Derrick Rose's love for his adidas ad has some examining the marketer's impact on when the star's impending return from injury.
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Run This Town
Asics inks three-year deal to replace Honda as title sponsor of L.A. Marathon.
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Playing Favorites
Is the Bay Area shifting to favor the Giants over the 49ers, who were once the "biggest fish" in a crowded sports landscape?
