Quote of the Day

"It's a shock based on the relative merit of the sport, but it should not be a surprise for anyone close to FILA or anyone who understands how the IOC makes decisions."
-– Former Olympic wrestler Bill Scherr, on the IOC voting to drop wrestling from the '20 Olympics. (CHICAGO TRIBUNE, 2/13)
Wednesday February 13, 2013 Vol. 19 — No. 108 Print This Issue

Top Stories

  • The Will To Win

    Canelo Alvarez fits Under Armour's "upstart, underdog" image

    Under Armour yesterday launched “I Will,” the brand’s biggest global marketing campaign to date. The campaign features a 60-second spot that includes Nationals CF Bryce Harper, Bobcats G Kemba Walker, tennis player Sloane Stephens and boxer Canelo Alvarez. The spot debuted online yesterday and will make its TV debut Saturday during TNT’s NBA All-Star Weekend coverage. UA President, Chair & CEO Kevin Plank and COO Kip Fulks introduced the new campaign in N.Y. alongside Texans RB Arian Foster ( UA ). In Baltimore, Chris Korman noted the campaign “recalls the old ‘Will you protect this house?’ commercial that first helped the company become popular,” and the spot focuses on “an area tha ...

  • Hold That Thought

    IOC President Rogge agrees to meet with wrestling officials, but is the sport's potential removal evidence of Olympic politicking?

  • Near Or Far

    Haslam promises to stay "heavily involved" with Browns despite return to Pilot Flying J.

  • Sidewalk Wars

    Yankees, StubHub could see legal battle over company's planned ticket pickup location.

  • Cold Shoulder

    Study finds NHL lockout will cost league more than $325M in overall brand value for '13.

  • Numbers Game

    MLB's Tim Brosnan says improving national TV ratings is top priority for '13 season.

  • Coming Up Roses?

    Derrick Rose's love for his adidas ad has some examining the marketer's impact on when the star's impending return from injury.

  • Run This Town

    Asics inks three-year deal to replace Honda as title sponsor of L.A. Marathon.

  • Playing Favorites

    Is the Bay Area shifting to favor the Giants over the 49ers, who were once the "biggest fish" in a crowded sports landscape?

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